Build Better Change helps leaders fix workflow problems that don’t show up on org charts: unclear ownership, quiet resistance, and work that keeps stalling despite good intentions.
For almost two decades, we’ve helped organizations translate big decisions into day-to-day operations that hold up under pressure, even in times of restructuring and rapid change.
Since 2020, the pace, volume, and, complexity of change has crossed a threshold. Research shows:
The problem isn’t that people don’t care or don’t agree with the plan. Most do. The problem is that when uncertainty rises, people stall, default to old habits, or wait for clarity that never comes.
This is not a motivation problem. It’s a systems problem.
Leaders don’t have the capacity to manage change by hand, yet they’re still accountable for the outcome. Most organizations aren’t designed to move people from decision to done. We can help.
The average employee experiences 5x more planned enterprise change than a decade ago.
I'm Jenny Magic, a marketing strategist, organizational advisor, bestselling author, coach, advisor, and speaker. I've spent the last 20 years helping hundreds of companies successfully implement their marketing & growth strategies. A key predictor of success is not just having a great plan, but planning for change.
On top of my strategy background, I am a certified professional coach and trained to benchmark psychological safety in teams. People hire (and rehire) me because of my *magical* ability to defuse tension and get people back to work and enjoying their jobs.
Enterprise Data Management
A project realignment allowed the team to “right-size” the project, phasing the information gathering over a more realistic timeframe. The client worked with us for a few months of Bridge Support to transition the assignment and support change management communications for the
entire organization.
Project Management SysteM
When a new project management system was met with firm resistance, the client asked for an assessment. We found that the UX complaints were valid and adding information took far longer than anticipated. The result? By changing required fields and reordering inputs, adoption of the tool moved near 100% within three weeks of relaunch.
Organizational Knowledge MGMT.
Jenny stepped in as the accountable program manager, collaborating with team leads as they moved from RFP to implementation. The delayed project got back on track and launched on time with higher adoption rates than any of the three enterprise rollouts in the previous 24 months.
2024 Research: Unworkable Work
The State of Change Fatigue
Employees are signaling they won't work harder. Can't work harder. Innovation, productivity, and employee engagement have stalled. Boards and shareholders are demanding more. But employees are burned out. Over 700 corporate employees told us what was and wasn't working at their organizations. Download the report to learn more!
CHANGE FATIGUE: Flip Teams From Burnout to Buy-In addresses the foundational psychological safety domains that drive willingness to change, alongside practical change facilitation techniques you can use today, regardless of where your team is starting from.
This book covers essential concepts including:
The BUILD BETTER BUY‑IN course is a self-paced course designed to help anyone collaborating on a project that requires change create better buy‑in and collaboration using our change roadmap process.
Subscribe to BETTER CHANGE, Jenny's monthly update featuring data, resources, and change ideas.
Few people can command the respect and attention of a large team, yield impressive forward movement on tight deadlines, and still warmly accept feedback from all contributors, but somehow Jenny does it, and makes it look easy! Her leadership style is a unique combination of detail oriented, creative enthusiasm, and strategic direction.
Jenny is one of the sharpest, most creative, relevant, forward-thinking marketing consultants I have ever worked with. Anything she works on seems to soar and turn to gold!
Jenny is a brilliant strategic thinker and an expert at making the daunting feel doable. She turns the complex into the simple, never losing the strategy, giving actionable feedback that makes all ideas better.
Jenny is like a Swiss Army Knife... She brings that rare combination of strategic intellect, tactical expertise, a drive to execute, an insatiable curiosity to learn whatever she needs to get something done, and an infectious, energetic, and optimistic personality.
Jenny improves the teams, projects, and organizations she's a part of, and I can't recommend her highly enough. Her insight is always relevant, actionable, and unique, and I have referred her to countless clients and colleagues on a variety of topics.
Jenny is someone you definitely want to have on your team. Her guidance and advice were critical in helping us ask the right questions and develop the right strategies.
Jenny is on my go-to list of communicators for her expert skills in both internal and external messaging on matters simple and complex. She has a lightness of touch combined with empathy and strategic thinking that make her work invaluable for organizations large and small.
Jenny brings rigor to project management, and curiosity to every conversation to uncover new possibilities for success. Jenny is sure to be critically integral to any engagement she takes on!
"If you’ve ever been frustrated with the systems in place and known there’s a better way — but wondered whether the juice was worth the squeeze — this book is going to feel like it was written just for you. Let Jenny Magic and Melissa Breker walk you, step by actionable step, through the process of inspiring meaningful change within your organization."
“By page five, I was hooked. The authors demystify change management and facilitation and provide easy access to these sometimes complex topics. This comprehensive, easy-to-read guide is my go-to for facilitating change in my organization.”
"This book offers a refreshingly practical approach to navigating even the smallest shifts in our work environment. I appreciate the actionable guidance and insights that enable teams to become more resilient and adaptive. A must-read for anyone looking to empower their team and embrace change with confidence!"
Jenny's the real deal. She's a creative strategist who doesn’t settle for the first or easy answer, but digs deeper to uncover the better idea. And, while she is very adept at big-picture strategic counsel, she’s not afraid to get her hands dirty at the operational and tactical layers.
SPEAKING VENUES:
©Build Better Change 2026
