Jenny started Better Way to Say It in late 2008 after moving to California from her home state of Texas and realizing she wanted more free time to enjoy the San Diego sunshine. She had spent the previous six years in marketing director roles but was sensing a seismic shift in marketing that she wanted to be part of. Barely two months later, Jenny met "the Godfather of Content Marketing," Joe Pulizzi, and "the Godmother of Content Strategy," Kristina Halvorson as they delivered a session at the 2009 Online Marketing Summit. Also on stage that day was Jay Baer of Convince & Convert, an agency Jenny would join almost a decade later. The concepts of content marketing and content strategy were not yet universal and social media was still in its infancy outside college campuses. Jenny branded her tiny agency "Better Way to Say It" and offered web design firms content support for their clients who couldn't seem to put words to the page. 

Jenny continued to serve clients even after she and her husband moved back to Austin, Texas in 2011. She joined the board of the Women Communicators of Austin and spoke at Content Marketing World 2012, where she reconnected with Joe and Jay and many more expert strategists who would shape her career. In 2013 she joined forces with a well-regarded Austin digital agency to expand her service offerings and build a team; in 2015 she decided to apply her communication skills to the world of public policy, joining a think tank and lobbying organization dedicated to supporting equitable public schools in Texas. In 2018 she moved back into marketing strategy, joining the strategy team at Convince & Convert. All this time she continued to offer strategic advising services as Better Way to Say It. Across this wide variety of experiences, Jenny saw patterns emerge that both troubled her and sparked her curiosity. Teams were doing all the right things when it came to planning innovation and transformation, but these efforts repeatedly stumbled in the implementation phase. It became clear that knowing what to do was only half the battle - motivating the who to do it was proving a challenge. 

Starting in 2020, she embarked on a career shift that included Certified Professional Coach training, Gamestorming facilitation training, and certification as a Fearless Organization External Practitioner for benchmarking psychological safety in teams. In 2023, she co-authored CHANGE FATIGUE: Flip Teams From Burnout to Buy-in. Jenny and her co-author, Melissa Breker, met at Content Marketing World 2013 and the two shared the stage at CMW 2014, becoming lifelong friends and collaborators. Melissa's deep working knowledge of structures and research in the field of Change Management was a perfect complement to Jenny's experience developing engagement personas and journey maps to motivate people to change. 

In the fall of 2023 Jenny & Melissa launched the Build Better Buy-In course and the Change Leadership Style Assessment to broaden the accessibility of their work. Independently they continue to serve clients using the Better Change Roadmap and other lessons from the book and course.