Energizing (exhausted!) Marketing Teams for Change

If you’ve been hoping for the pace of change to slow down… don’t hold your breath. Marketers have always had to pivot quickly in response to changing customer expectations, but the uptick in internal initiatives in the last few years has been especially intense. Whether it’s new tools and technology or changes to team structures and processes, it’s all harder in the current climate of change fatigue.

The solution? Taking the time for the “messy middle” groundwork to ensure project success. Learn how to build buy-in, relying on many of the same tools and techniques marketers already use to win over customers and clients.

In this 1-hour virtual event, you’ll learn how to:

• Right-size the project scope to realistic expectations and timelines
• Assess change capacity, change fatigue and resistance using audience personas
• Identify critical adoption milestones, turning potential obstacles into stepping stones.