How CHANGE FATIGUE is impacting your team and your clients

Everyone knows it’s easier to sell to a happy client than a cold call, but agencies often have little control over what happens after their work is done - how can they guarantee successful adoption?. The ability of an agency to easily sell new work to existing clients often depends on a part of the work they often have little or no control over - the last mile, or implementation of an ongoing, sustainable strategy

Often clients bring agencies in to figure out WHAT they should do next - where the market is going and how their strategy should adapt. But there is often no mandate from the client for the agency to figure out HOW or WHO would be executing that strategy over the long term, at least not beyond the key stakeholders assigned to be agency contacts. 

It’s not enough to have a great plan that makes logical success and has your client’s full support. You have to build buy-in with the key stakeholders who are going to be highly impacted by the change. They’re the ones that will make or break the outcome, and there are so many ways they can tank the process while never letting on they’re not on board. 

The secret is mapping the strategy to a change roadmap that ensures the adoption of the strategy is baked into its very creation and development. We’ll share the key steps change facilitation steps every agency should be building into their projects, all designed to ensure stakeholder buy-in happens at every step along the way.